The occasional splurge… The big fat spend… That thing you always wanted to possess… The feel of owning it.. having it all to yourself.. The very feeling of achievement..
Sometimes, in those very moments of introspection, the inner sense questions the actions of sudden instinct, was the call logical ? was the need real ? and as harsh as it might sound, do I even deserve crave for it..?
Taking a back-step, all the wonderful souls passing out from the highly acclaimed B’schools with flair for marketing and product development – I should be thanking them, for it is their thinking and hard work that make a product a brand to crave for, not undermining the very intrinsic value the product already has got to excel itself. Making a good product is one part of the game.. but make it reach out to the wider mass and giving it the status of a craved brand… makes it a success..
And people like me… become the targets. Sounds a little ironical, but that’s the true bit of the story…
Well, nevertheless I still did my splurge.. and like always I don’t regret but this retrospection may yeild its benefit in the days to come. ..
Amen to that…
-AM
Anupam writes... 